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Reader profile

Connect with our expanding community of urban professionals discovering the luxury of balance*.

Our growing network of subscribers, members and guests actively explore natural options every day. [ view comments ]

Demographics

Our readers represent a broad demographic across ages, cultures, professions and industries with a common interest in sustainability. Subscribers include consumers, business owners, industry professionals and journalists who regularly contact us with requests to introduce information sources for news and feature articles.

Our members, subscribers and readers are making socially conscious personal, family and business purchases every day. When they shop, invest, travel, relax, dine and play, they consider the impact on their personal health, the local community and our global environment. Many readers are high net worth professionals who shop & invest consciously, eat well & take care of themselves and are becoming aware of the impact of their daily choices, looking for products and services with positive social impact and minimum environmental impact.

Language

This multicultural community shares English as a common first or second language and our expanding network is living locally and traveling internationally for business and leisure. Our subscribers include key contacts in media, community organizations and business associations.

Networks

This audience includes community leaders who take an active role spreading the word to their own networks. We work closely with organizations, restaurants, retailers, hotels, and professionals to recruit new readers through networking, event sponsorship, publicity campaigns and direct marketing programs.

Privacy

We value privacy so we ask intrusive questions about age, gender, salary or job titles. Using a social media business model, we attract like-minded consumers attracted by our content and networks. Our networking activities demonstrate that readers come from everywhere, speak every language and are active in all walks of life.

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